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For Smokers.
By Design.

JUUL was created to be a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers.
Our Mission
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Your Journey Starts Here.

With its unique satisfaction profile, simple interface, flavor variety and lack of lingering smell, JUUL stands out as the vapor alternative.
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The JUUL Community.

Everybody's JUUL experience is different. Hear from smokers who made the switch.
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“I’m constantly encouraging people to use this and not smoke cigarettes”
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“I’m constantly encouraging people to use this and not smoke cigarettes”
“The Mint really does give you that hit in your throat that you’re looking for as a smoker”
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“The Mint really does give you that hit in your throat that you’re looking for as a smoker”
“After three days of being introduced to JUUL, I could no longer stand the smell or the feel of cigarettes”
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“After three days of being introduced to JUUL, I could no longer stand the smell or the feel of cigarettes”
“It doesn’t leave a lasting aroma, and the aroma is tied to the flavor. It doesn’t linger”
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“It doesn’t leave a lasting aroma, and the aroma is tied to the flavor. It doesn’t linger”
“I appreciate that JUUL has given me the opportunity to help others switch”
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“I appreciate that JUUL has given me the opportunity to help others switch”
“Favorite flavor: Cool Mint”
“Favorite flavor: Cool Mint”
“I appreciate JUUL for its ease of use, satisfaction and reliability”
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“I appreciate JUUL for its ease of use, satisfaction and reliability”
“Favorite flavors: Virginia Tobacco & Mango”
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“Favorite flavors: Virginia Tobacco & Mango”
“After three days of being introduced to JUUL, I could no longer stand the smell or the feel of cigarettes”
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“After three days of being introduced to JUUL, I could no longer stand the smell or the feel of cigarettes”
juul IL Starter Kit
Simple
Easy to use. No buttons or switches.
Just insert the pod to get started.
Clean
Experience freedom from ash and odor.
No mess. No fuss.
Satisfying
Designed with smokers in mind,
from form to technology to flavor.
Wired
“This might just be the first great e-cig”
TechCrunch
“An extremely attractive and compact little device that packs the same amount of nicotine as a pack of cigarettes into a tiny liquid-nicotine cartridge”
Men's Fitness
“JUUL: The iPhone of E-cigs”
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JUUL was designed with smokers in mind.

JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.
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Warning:
This product contains nicotine. Nicotine is an addictive chemical.
California Proposition 65 Warning:
This product contains chemicals known to the state of California to cause cancer and birth defects or other reproductive harm.
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