JUUL Labs’ mission is to eliminate cigarettes. JUUL is intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 21 years old to purchase products on JUUL.com.
For Smokers.
By Design.
JUUL was created to be a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers.
Your Journey Starts Here.
With its unique satisfaction profile, simple interface, flavor variety and lack of lingering smell, JUUL stands out as the vapor alternative.
The JUUL Community.
Everybody's JUUL experience is different. Hear from smokers who made the switch.
Learn More
Simple
Easy to use. No buttons or switches.Just insert the pod to get started.
Clean
Experience freedom from ash and odor.No mess. No fuss.
Satisfying
Designed with smokers in mind,from form to technology to flavor.
“This might just be the first great e-cig”
“An extremely attractive and compact little device that packs the same amount of nicotine as a pack of cigarettes into a tiny liquid-nicotine cartridge”
“JUUL: The iPhone of E-cigs”
JUUL was designed with smokers in mind.
JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL and allow you to experience complete freedom from ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.
JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL and allow you to experience complete freedom from ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.
