Designed for smokers, by smokers.

JUUL was designed with adult smokers in mind.

From form to technology to flavor, JUUL is easy to use, as there are no buttons or switches. The JUUL Device is a vaporizer that has regulated temperature control and uses JUULpods filled with a proprietary e-liquid formulation that combines nicotine, benzoic acid, propylene glycol, glycerine, and flavor. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of adult smokers looking to switch from smoking cigarettes.