WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
JUUL Labs’ mission is to eliminate cigarettes. JUUL is intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 21 years old to purchase products on JUUL.com.
JUUL was created to be a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers.
Your Journey Starts Here.
With its unique satisfaction profile, simple interface, flavor variety and lack of lingering smell, JUUL stands out as the vapor alternative.
Easy to use. No buttons or switches. Just insert the pod to get started.
Experience freedom from ash and odor. No mess. No fuss.
Designed with smokers in mind, from form to technology to flavor.
JUUL was designed with smokers in mind.
JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.