WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

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The alternative for adult smokers:

Designed for smokers, by smokers.

JUUL was developed as a satisfying alternative to cigarettes.

Your journey starts here.

With its unique satisfaction profile, simple interface, two nicotine strengths, and lack of lingering smell, JUUL stands out as the vapor alternative.

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The JUUL Community

Everybody's JUUL experience is different. Hear from adult smokers who have switched from cigarettes.

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JUUL was designed with adult smokers in mind.

From form to technology to flavor, JUUL is easy to use, as there are no buttons or switches. The JUUL Device is a vaporizer that has regulated temperature control and uses JUULpods filled with a proprietary e-liquid formulation that combines nicotine, benzoic acid, propylene glycol, glycerine, and flavor. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of adult smokers looking to switch from smoking cigarettes.