WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
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For Smokers.
By Design.

JUUL was created to be a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers.

Your Journey Starts Here.

With its unique satisfaction profile, simple interface, flavor variety and lack of lingering smell, JUUL stands out as the vapor alternative.

The JUUL Community.

Everybody's JUUL experience is different. Hear from smokers who made the switch.

Learn More

“I’m constantly encouraging people to use this and not smoke cigarettes”
“I’m constantly encouraging people to use this and not smoke cigarettes”
“The Mint really does give you that hit in your throat that you’re looking for as a smoker”
“The Mint really does give you that hit in your throat that you’re looking for as a smoker”
“It doesn’t leave a lasting aroma, and the aroma is tied to the flavor. It doesn’t linger”
“It doesn’t leave a lasting aroma, and the aroma is tied to the flavor. It doesn’t linger”
"A smoker that’s looking for an alternative, my advice would be to pick up a JUUL and try it.”
"A smoker that’s looking for an alternative, my advice would be to pick up a JUUL and try it.”
“Favorite flavor: Cool Mint”
“Favorite flavor: Cool Mint”
“I appreciate JUUL for its ease of use, satisfaction and reliability”
“I appreciate JUUL for its ease of use, satisfaction and reliability”
“Favorite flavors: Virginia Tobacco & Mango”
“Favorite flavors: Virginia Tobacco & Mango”
“After three days of being introduced to JUUL, I could no longer stand the smell or the feel of cigarettes”
“After three days of being introduced to JUUL, I could no longer stand the smell or the feel of cigarettes”
“This might just be the first great e-cig”
“This might just be the first great e-cig”
“JUUL: The iPhone of E-cigs”
“JUUL: The iPhone of E-cigs”
“An extremely attractive and compact little device that packs the same amount of nicotine as a pack of cigarettes into a tiny liquid-nicotine cartridge”
“An extremely attractive and compact little device that packs the same amount of nicotine as a pack of cigarettes into a tiny liquid-nicotine cartridge”
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JUUL was designed with smokers in mind.

JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches.The JUUL ENDS is a vaporizer that has regulated temperature control and uses a JUULpod filled with a proprietary e-liquid formulation that combines glycerol, propylene glycol, natural oils, extracts and flavor, nicotine and benzoic acid. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.
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