WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

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Make the Switch.

JUUL was developed as a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers by eliminating cigarettes.

Your Journey Starts Here.

With its unique satisfaction profile, simple interface, flavor variety and lack of lingering smell, JUUL stands out as the vapor alternative.
Starter Kit - In the Box

The JUUL Community.

Everybody's JUUL experience is different. Hear from smokers who made the switch.

Learn More

Pat
Pat
Carolyn
Carolyn
Mimi
Mimi
JUUL was designed with smokers in mind.

From form to technology to flavor, JUUL is easy to use, as there are no buttons or switches. The JUUL ENDS (electronic nicotine delivery system) is a vaporizer that has regulated temperature control and uses a JUULpod filled with a proprietary e-liquid formulation that combines glycerol, propylene glycol, natural oils, extracts and flavor, nicotine and benzoic acid. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.
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