WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

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Make The Switch

JUUL is the satisfying alternative to cigarettes.
Our mission is to improve the lives of the world's one billion adult smokers by eliminating cigarettes.

JUULpods Flavors

Online only: Choose from 8 different flavors available in two nicotine strengths — all essential to your switching journey.

Our Founders’ Story

Our mission is simple: to improve the lives of the world’s one billion adult smokers by eliminating cigarettes.

Youth Prevention

JUUL Labs doesn't want anyone who doesn't smoke, or already use nicotine, to use JUUL products.
We certainly don't want youth using the product.

Getting Started


No buttons or switches; just insert a JUULpod and you’re ready to go.


Freedom from ash and odor. No mess. No fuss.


Regulated temperature controls, nicotine salts and varying strengths meet the standards of cigarette smokers looking to switch.

The JUUL Community

Join over 1 million smokers who have made the switch to JUUL.

Janice, 58

Made the switch April, 2019

"I was skeptical at first, but made the choice to give it a try. I was very impressed.”

Suzan, 56

Made the switch November, 2017

“When I decided to try JUUL, I ordered my device, calculated the time it would take to get to me, and bought enough cigarettes to last until I got it. Then it came early and I never finished the packs of cigarettes I had.”

James, 57

Made the switch January, 2018

"If I can do it after 45+ years of smoking, you can too."

JUUL Store Locator

Find JUUL at an authorized retailer near you.

Create an account to enjoy your JUUL Pass benefits

A free JUUL Pass account comes with money-saving benefits like lost device replacement, promotional discounts, and access to online-only flavors. Create an account today to access exclusive JUUL Pass benefits.

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