Designed for genuine satisfaction.

Success made simple.

With no buttons or switches on the JUUL Device, users only need to insert a JUULpod to have a satisfying experience.

Flavors and different nicotine strengths provide choices when exploring the easiest path for adult smokers to move away from traditional cigarettes.

Save more with JUUL.

Not only is JUUL a satisfying alternative to cigarettes, but it’s also cheaper. By switching to JUUL, you could save more than $152 a month, which means you could save more than $1,840 a year.*

*Average US cigarette price of $7.48 comes from sources provided by Nielsen and IRI. The data comes from 40 states and includes state and excise taxes. E-cigarette spend is self-reported by JUUL users. Price is for consumers who solely use Juul Labs products (not dual users of cigarettes or other vaping products).

More benefits with JUUL Pass.

With a JUUL account, users automatically have access to JUUL Pass, which gives you new ways to save money on JUUL products.