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Our Mission

Improve the lives of the world’s one billion adult smokers.

JUUL was founded by former smokers, James and Adam, with the goal of improving the lives of the one billion adult smokers. We envision a world where fewer people use cigarettes, and where people who smoke cigarettes have the tools to reduce or eliminate their consumption entirely, should they so desire.
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Our Commitment

We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate and data, and will register and publish results from vapor-related research we conduct.

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Our Intent

Meet the Community