WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
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Our Responsibility

JUUL Labs was founded with the goal of improving the lives of the world’s one billion adult smokers.

Regulation & Public Policy

We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.

We share public health concerns about cigarettes; in fact, they constitute our company’s mission. We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers. We believe JUUL can accelerate cigarette displacement.

We are committed to understanding JUUL’s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.

We want to be part of the solution to end combustible smoking, not part of a problem to attract youth, never smokers, or former smokers to nicotine products. We invest our time and resources in new ways to deliver JUUL exclusively to adult smokers, and we welcome discussions on this topic.

If you share our concerns and would like to speak with someone at JUUL, please contact youthprevention@juullabs.com.

Marketing & Social Media Code

Educational Resources