JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 21 years old to purchase products on JUUL.com.
We believe JUUL is the first viable alternative for adult smokers. Smoking is bad for your health, and those who don’t currently use nicotine products should not start.
We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate, and data. Below are several JUUL Labs perspectives on these topics.
We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.
We share public health concerns about cigarettes; in fact, they constitute our company’s mission. We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers. We believe JUUL can accelerate cigarette displacement.
We are committed to understanding JUUL’s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.
We want to be part of the solution to end combustible smoking, not part of a problem to attract youth, never smokers, or former smokers to nicotine products. We invest our time and resources in new ways to deliver JUUL exclusively to adult smokers, and we welcome discussions on this topic.
If you share our concerns and would like to speak with someone at JUUL, please contact email@example.com.
We adhere to strict guidelines to ensure that our marketing and commercial communications are directed toward existing adult smokers. These guidelines, which may be modified from time to time, include assuring that our marketing is clear on the following points:
Smokers should have access to scientific research and opinions. Here are several links that offer a variety of perspectives on both the technology and the industry:
We invite you to submit articles for review and inclusion on our site by contacting firstname.lastname@example.org.