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We are committed to innovating with adult smokers in mind.
James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative to cigarettes, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a viable alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.
JUUL was founded by former smokers, James and Adam, with the goal of improving the lives of the world's one billion adult smokers. JUUL Labs is now a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the most satisfying alternative to cigarettes.
Meet some of our talented teammates who power JUUL.