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Adam Bowen and James Monsees co-founded JUUL Labs when they applied their background in product design to the challenge of finding a true alternative to smoking. They had been smokers for many years, but when they could find no acceptable alternative to cigarettes, Adam and James recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a true alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.


JUUL Labs was founded by former smokers, James and Adam, with the goal of improving the lives of the world's one billion adult smokers by eliminating cigarettes. Today, JUUL Labs is a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the most satisfying alternative to cigarettes.

Our Executive Team

Adam Bowen
Founder, Chief Technology Officer
Adam has over 15 years of experience in consumer product design and 11 years of experience in tobacco product innovation. He holds a MSME, Product Design from Stanford University and a B.A. in Physics from Pomona College.

James Monsees
Founder, Chief Product Officer
James has over 15 years of experience developing consumer products. He holds an MFA, Product Design from Stanford University and a B.A. in Physics and Studio Art from Kenyon College.

K.C. Crosthwaite
Chief Executive Officer
K.C. has over 20 years of experience in product development, management, and stakeholder and regulatory engagement. Most recently, K.C. served as Chief Growth Officer of Altria, where he spent several years focused on alternatives to combustible cigarettes. K.C. is a graduate of Marquette University, and earned his MBA from Providence College.

Ashley Gould
Chief Administrative Officer
Ashley, who has over 18 years of legal and operational experience, including 12 years with both privately- and publicly-traded technology and biopharmaceutical companies, holds a J.D. from the University of San Francisco School of Law and a B.S. in Political Economy from the University of California at Berkeley.

Tim Danaher
Chief Financial Officer
Tim has over 15 years of experience in investment banking and corporate operations leadership. He graduated from Loyola University Maryland with a B.B.A. in International Business.

Joanna Engelke
Chief Quality and Regulatory Officer
Joanna has over 30 years’ experience, including executive leadership of global quality/regulatory for Boston Scientific, Managing Director of Halloran Consulting. Joanna has an MBA from Harvard and B.A. in Political Science from Yale.

Bob Robbins
President of JUUL Americas
Bob brings experience managing regulated consumer sales, most recently with Constellation Brands. Prior to his career in the commercial sector, he served as an officer and aviator in the US Navy. Bob has an MBA from Stanford University and a B.S. in Systems Engineering from the US Naval Academy.

Grant Winterton
President of EMEA
Grant has more than 25 years’ experience in consumer goods management for companies such as Coca-Cola, Red Bull, Arnotts, and Roust, including the last 10 years as CEO. Grant has worked across more than 80 countries, including the last 16 years in EMEA. He has a Bachelor of Commerce degree (Marketing/Finance) from the University of New South Wales, Australia.

Ken Bishop
President of APAC South
Ken joins JUUL Labs with over 10 years of international experience in the Asia Pacific region. Before joining JUUL Labs, Ken spent 7 years at Facebook in a variety of Asia Pacific leadership roles, where he was most recently Managing Director for the Southeast Asia region. Prior to Facebook, Ken was an Analytics Consultant at The Nielsen Company. Ken holds a B.A. in Economics from Miami University.

Danna McKay
General Manager
Danna is a business and operations executive with over 20 years of experience spanning multiple consumer products and industries. She holds an MBA from Washington University in St. Louis, MO and a B.A. in Economics from Duke University.

David Dickey
Chief Supply Chain Officer
David has over 25 years of Supply Chain and Operations experience across multiple industries leading large-scale transformations for TPG Capital and United Technologies. He has a M.S. in Management from Purdue and a B.S. in Electrical Engineering from Worcester Polytechnic Institute.

Jerry Masoudi
Chief Legal Officer
Jerry has 25 years of experience practicing law in major firms, inhouse, and in the federal government. He has served as Chief Counsel of the FDA and as the General Counsel of Celgene Corporation. He holds a J.D. from the University of Chicago Law School and a B.A. in Economics from Amherst College. Jerry is located in our Washington, DC office and is a member of the DC bar.

Matt David
Chief Communications Officer
Matt David’s experience as a communications strategist includes work for corporations, successful electoral campaigns, and service in federal and state government. He has held senior communications positions on the last four presidential campaigns, and led communications strategies for the state of California, global Fortune 500 companies, technology companies, and elected officials.

Tom Cullen
Chief Information Officer
Tom has over 25 years of Technology and Operations experience spanning multiple industries including Consumer Product Goods, Digital Entertainment and E-Commerce. Tom has a B.S. in Computer Science from Northeastern University.

Daniel Cruise
Chief Public Affairs Officer
Daniel is a former Corporate VP of Business Development and Government & Public Affairs at Alcoa and, its successor company, Arconic. Prior to these roles, Daniel was a Managing Director at the Albright Stonebridge Group and a foreign policy spokesperson at the White House under President Clinton. He holds a MPhil in International Affairs from the University of Cambridge, and a B.A. in International Relations from Brown University.

Jared Fix
Chief Strategy Officer
Jared has held a range of executive leadership roles in regulated industries including both Chief Growth Officer and Chief Marketing Officer at Constellation Brands, as well as General Manager at Beam Suntory. Jared was formerly an Engagement Manager at McKinsey & Co and Captain in the US Army. Jared holds an MBA from Columbia University and a B.A. in Economics from the College of William & Mary.

Craig Brommers
Chief Marketing Officer
Craig is a global marketing executive who cultivates brands for geographic, category, and digital expansion. He is adept at managing the art and science of modern marketing. He is passionate for purpose-driven brands, and has the ability to drive global consistency and local relevancy. He has strong experience in building cohesive, achievement-oriented teams across functions and geographies. Craig holds an MBA at The Anderson School at UCLA.

Monika Fahlbusch
Chief People Officer
Monika is a seasoned executive with over 30 years of experience leading the People function for companies such as BMC Software and Salesforce. Monika was named one of the Silicon Valley Women of Influence for 2016 by the Silicon Valley Business Journal. She holds a Bachelor of Science in Business Administration and Economics from St. Mary’s College of California, and has served as an advisory board member to the School of Business and Economics at that institution.

Bryan White
SVP, Hardware Engineering
Bryan, who has a B.S. in Mechanical Engineering from Stanford University, has been leading product innovation teams for 20 years. His experience spans a spectrum of categories, from furniture to medical devices.

David Foster
SVP, Advanced Technologies
David is the former COO of Bossanova Robotics. He has over 30 years of product development and leadership experience, spanning companies such as Amazon, Apple, Google, IBM, and Microsoft. David has a D.Phil, M.A. and B.A. in Engineering from the University of Oxford.

Ann Hoey
VP, Global Commercial Marketing
Ann has over 20 years of experience in brand management, advertising, digital marketing, and operations leadership. Most recently she ran performance marketing at Nike across their Global and North America businesses. She holds a B.A. double major in Economics and History from the University of California, San Diego.

Our Talented Teammates

Alan Feng
Senior Director, Engineering Operations
With a B.S. in Mechanical Engineering from MIT and an M.S. in Engineering, Product Design from Stanford University, Alan deploys his vast experience (along with his great patience) to scale our engineering operations. He appreciates the San Francisco state of mind, which always embraces the new.

Claire O'Malley
Mechanical Engineer
Claire, who has degrees in mechanical engineering and studio art, spends her days in CAD or prototyping product changes and improvements. Her favorite thing about San Francisco is that Mrs. Doubtfire lived there.

Charlie Paguyo
Accounting & Operations Manager
Charlie, an accounting veteran, records every financial transaction for over a dozen departments. She loves San Francisco’s microclimates, which keep her guessing about what she should be wearing each day. Also, the Giants.

Nemo Baker
Senior Front End Engineer
Nemo, a data science and operations expert, ensures our websites look and perform well on all devices and browsers. His favorite part of San Francisco is Dolores Park on a sunny day, especially the people- and dog-watching.

Esteban Leon
Mechanical Design Engineer
Coming from the renewable energy industry, Esteban joined JUUL Labs to apply his engineering background to a host of products in our portfolio. His favorite parts of San Francisco are the food scene and his bike-able commute.

Adam deSouza
Director of Quality & Manufacturing Engineering
Adam, who holds a B.S. in Biomedical Engineering from Northwestern University, leads a range of engineering projects focused on improving manufacturing processes to scale JUUL’s business. His favorite part of San Francisco is the breadth of great places to eat.