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Our Story

We are committed to innovating with adult smokers in mind.

James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative to cigarettes, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a viable alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.

Our Team

Kevin Burns

Chief Executive Officer
Kevin was president and chief operating officer of Chobani. Prior to his role at Chobani, Kevin spent more than 12 years as a partner at TPG Capital, one of the world’s largest private equity investment firms. He has a BS degree from the University of Connecticut and an MBA from the Wharton School at the University of Pennsylvania.

James Monsees

Founder, Chief Product Officer
James has over 15 years of experience developing consumer products. He holds an MS in Product Design from Stanford and a BA in Physics and Studio Art from Kenyon College.

Adam Bowen

Founder, Chief Technology Officer
Adam has over 15 years of experience in consumer product design and 11 years of experience in tobacco product innovation. He holds a MS in Product Design from Stanford University and a BA in Physics from Pomona College.

Ashley Gould

Chief Administrative Officer
Ashley, who has over 18 years of legal and operational experience, including 12 years with both privately- and publicly-traded technology and biopharmaceutical companies, holds a JD from the University of San Francisco School of Law and a BS in Political Economy from the University of California at Berkeley.

Tim Danaher

Chief Financial Officer
Tim has over 15 years of experience in investment banking and corporate operations leadership. He graduated from Loyola University Maryland with a BBA in International Business.

Joanna Engelke

Chief Quality Officer
Joanna has over 30 years’ experience, including executive leadership of global quality/regulatory for Boston Scientific, Managing Director of Halloran Consulting. Joanna has an MBA from Harvard and BA in political science from Yale.

Bob Robbins

Chief Sales Officer
Bob brings experience managing regulated consumer sales, most recently with Constellation Brands. Prior to his career in the commercial sector, he served as an officer and aviator in the US Navy. Bob has a BS in Systems Engineering from the US Naval Academy and an MBA from Stanford University.

Danna McKay

General Manager
Danna is a business and operations executive with over 20 years of experience spanning multiple consumer products and industries. She holds a BA in Economics from Duke University and an MBA from Washington University in St. Louis, MO.

David Dickey

Chief Supply Chain Officer
Over 25 years of Supply Chain and Operations experience across multiple industries leading large-scale transformations for TPG Capital and United Technologies. David has a MS in Management from Purdue and a BS in Electrical Engineering from Worcester Polytechnic Institute.

Bryan White

SVP Hardware Engineering
Bryan, who has a BS in Mechanical Engineering from Stanford University, has been leading product innovation teams for 20 years. His experience spans a spectrum of categories, from furniture to medical devices.
Meet some of our talented teammates who power JUUL.

Carmelita Valdez McKoy

Compliance Clerk
Carmelita brings her background in social services and behavioral health to our dedicated compliance team. Her favorite part of San Francisco is the music scene, which she takes advantage of at every opportunity.

Alan Feng

Director, Engineering Operations
With a B.S. in Mechanical Engineering from MIT and an M.S. in Engineering, Product Design from Stanford, Alan deploys his vast experience (along with his great patience) to scale our engineering operations. He appreciates the San Francisco state of mind, which always embraces the new.

Claire O'Malley

Sustaining Mechanical Engineer
Claire, who has degrees in mechanical engineering and studio art, spends her days in CAD or prototyping product changes and improvements. Her favorite thing about San Francisco is that Mrs. Doubtfire lived there.

Charlie Paguyo

Accounting & Operations Manager
Charlie, an accounting veteran, records every financial transaction for over a dozen departments. She loves San Francisco’s microclimates, which keep her guessing about what she should be wearing each day. Also, the Giants.

Nemo Baker

Senior Front End Engineer
Nemo, a data science and operations expert, ensures our websites look and perform well on all devices and browsers. His favorite part of San Francisco is Dolores Park on a sunny day, especially the people- and dog-watching.

Esteban Leon

R&D Mechanical Engineer
Coming from the renewable energy industry, Esteban joined the JUUL team to apply his engineering background to a host of products in our portfolio. His favorite parts of San Francisco are the food scene and his bike-able commute.

Kelly Long

Subscriptions Program Manager
Kelly built our service team from the ground up, and now brings her consumer-centric expertise to launching JUUL’s subscription services. Her favorite parts of San Francisco are its big city hustle combined with its proximity to escape, especially to natural wonders like Muir Woods and the Pacific Ocean.

Adam deSouza

Director of Quality & Manufacturing Engineering
Adam, who holds a B.S. in Biomedical Engineering from Northwestern University, leads a range of engineering projects focused on improving manufacturing processes to scale JUUL’s business. His favorite part of San Francisco is the breadth of great places to eat.