Switching adult smokers and eliminating cigarettes are at the center of all we do. Positively impact global health and be worthy of the highest social trust.
Know no bounds. Innovate with courage and ambition.
Demand high standards. Never stop delivering high quality products and the best consumer experience.
Question and disagree with candor, then be decisive and execute together.
Move fast. Be bold. Value each day as a chance to improve.
Take initiative and lead by example. Own the action. Own the outcome.
Make a meaningful, positive impact on our communities.