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US | July 2, 2019

Defining E-cigarettes and Why JUUL is the Market’s Best Alternative to Smoking

For smokers interested in switching from cigarettes to vaping electronic cigarettes, the sheer number of product alternatives can be confusing to navigate. The myriad options, customizations, and subtle differences—not to mention batteries, coils, tanks—can be daunting for smokers who simply want the switch to be easy.

So, what exactly is an e-cig? E-cigarettes (or vaporizers, vapor cigarette, vape pens, box mods) are typically portable battery-powered devices that use a heating atomizer to transform “e-liquid” (or e-juice) into vapor, which is inhaled. The e-liquid is a usually a mixture of propylene glycol and vegetable glycerin, typically with water-soluble food flavorings. And often, though not always, nicotine.

Okay. But how is JUUL unique?

The JUUL Story

James Monsees and Adam Bowen co-founded JUUL Labs when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but when they could find no attractive alternative to cigarettes, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. The result was JUUL.

How JUUL is Different

We believe that adult smokers interested in switching from cigarettes should be offered high-quality alternatives that satisfy them, because satisfaction is a key component to supporting their switch to vapor. To effectively serve existing adult smokers, our approach to vaporization technology had to be unique:

  • JUUL accommodates cigarette-like strength nicotine levels via a proprietary salt-based nicotine e-liquid formula, in order to meet the satisfaction standards of cigarette smokers.
  • JUUL uses smart temperature-regulation technology to heat the e-liquid to an optimal level of vaporization, without ever reaching a state of combustion.
  • JUUL was designed to be easy to use to mirror the simplicity that smokers are accustomed to, to make switching to vapor products as convenient as possible.
  • JUUL is made with high-quality materials, including medical-grade plastics and natural and artificial flavors to enable a superior experience.
  • We are constantly researching and innovating to find better ways to meet the needs of existing adult smokers transitioning to e-cigarettes.
How You Switch is Up to You

Every smoker is unique. JUUL offers different device, nicotine strength, and flavor options to help you find your satisfaction.

JUUL Starter Kit
The JUUL Starter Kit has everything smokers need to make the switch from cigarettes. It includes a rechargeable JUUL Device*, USB Charging Dock, one year limited device warranty, and four JUULpods in 5% nicotine strength (Virginia Tobacco, Mint, Creme, and Mango).

JUUL Device
The JUUL Device includes a USB Charging Dock and one year limited device warranty, and is perfect for smokers looking for a second device.

*JUUL devices are available in Slate or Silver

Nicotine Strength
Choosing the strength that satisfies you is essential for your initial switch. JUULpods are available in 5% and 3% nicotine strength options.

JUULpods Flavors
JUULpods come in Mint, Virginia Tobacco, Creme, Mango, Cucumber, Menthol, and Classic Tobacco flavors. Try them all. Your favorite might surprise you.

JUUL. Make the Switch.