WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

You are attempting to visit JUUL.com which is a commercial site intended for individuals within the United States. Accordingly, your personal information will be collected in the United States and will be subject to the Terms of Service and Privacy Policy of the site. These policies and procedures may not have the same data protection laws as the country in which you initially provided the information. By continuing to use this site, you acknowledge your understanding and consent.

← Back

US | July 2, 2019

What Is A JUUL?

Smoking alternatives may seem complicated and intimidating, but JUUL was designed with the adult smoker in mind and provides a simple, clean, and satisfying experience.

The JUUL device contains a battery, a patent-pending temperature regulator, and a set of sensors to give readings on the device’s level of charge. JUUL uses cigarette-like nicotine levels via a proprietary e-liquid found inside our JUULpods to meet the satisfaction standards of cigarette smokers.

What’s more, the JUUL device is rechargeable via a magnetic USB Charging Dock, included, and takes roughly one hour to charge.

How is JUUL Different From Other Vapor Products?

The JUUL differs from other vaporizers and e-cigarette devices because it is simple and genuinely satisfying experience.

  • Our e-liquid contains a proprietary formula that combines glycerol, propylene glycol, natural oils, extracts and flavor, nicotine and benzoic acid.
  • JUUL was designed with the adult smoker in mind. The device is easy to use and requires no assembly -- this means users don’t need to worry about changing batteries, coils, or tanks.
  • JUULpods click into the top of the JUUL device and can be switched out whenever you need.
  • The JUUL system uses a regulated, well-controlled heating element to ensure a consistent vapor delivery akin to the standards of cigarette smokers.
  • We use the highest quality manufacturing materials and flavor ingredients.
Getting to Know JUUL

The JUUL device is intended for smokers seeking a satisfying alternative to combustible cigarettes. The device includes a USB Charging Dock and one year limited device warranty, however, JUULpods are not included.

The JUUL Starter Kit includes everything a smoker needs to make the switch. Included in the box is a JUUL Device, USB Charging Dock, one year limited device warranty, and four 5% nicotine strength JUULpods (Virginia Tobacco, Mint, Creme, and Mango).

Device Basics

The large number of e-cigarette and vaporizer products on the market can make it confusing for smokers looking to switch from combustible cigarettes. JUUL was designed to be simple and satisfying without the pain points that come with other devices -- swapping batteries, filling tanks, and changing coils and atomizers.

Getting started with JUUL is easy -- just remove the JUULpod cap from the bottom of the JUULpod and insert into the top of the JUUL device. Once the pod is inserted, gently tap the device two times to display the battery life. Low on battery? No problem, just place the JUUL on the USB Charging Dock and the device will charge completely in about an hour.