JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 21 years old to purchase products on JUUL.com.
With its unique satisfaction profile, simple interface and flavor variety, JUUL was designed with smokers in mind. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes. Unlike standard e-cigarettes, which use free-base nicotine, JUUL uses nicotine salts as found in the tobacco leaf.