It is illegal to sell or resell our product to minors. For more information on JUUL Labs’ youth prevention efforts, read more.
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Youth Education, Awareness, & Prevention
As an independent company, we are committed to driving innovation in our category. We are developing and pioneering both technology and programs focused on the prevention of underage use of our products. Below are current efforts being led by our Youth Prevention team.
We recognize that others have expertise in this area. If you have ideas for us or are interested in partnering on this topic, contact us at firstname.lastname@example.org
Youth prevention initiatives
We have pledged an initial investment of $30M over the next three years dedicated to independent research, youth and parent education, and community engagement. We will work closely with Iowa Attorney General Tom Miller and the group he assembles on these efforts.
Our ecommerce platform utilizes unique ID match and age verification technology to make sure minors are not able to access and purchase our products online.
We market our products responsibly, following strict guidelines to have material directed toward adult smokers and not to youth audiences. (Please read our Marketing & Social Media Code)
We support effective legislation and regulation to prevent the purchase and use of our products by minors.
We have reseller terms that include monitoring and penalties for noncompliance with underage restrictions.
Our packaging will include a prominent nicotine label and the additional statement “The alternative for adult smokers.”
We collaborate with school districts and law enforcement on local youth prevention initiatives.
We have reached out to hundreds of schools, school districts, faith-based organizations and substance abuse prevention agencies - and counting - to initiate local partnerships for educating parents, educators and youth on the risks of our product, the challenges of nicotine use and ways we can make products less attractive to young people.
We are committed to providing intervention and prevention curricula for teaching students in grades six through twelve to schools, expanded learning organizations and youth development agencies.
Because of the regulated nature of our product, we conduct random compliance checks of independent retail stores using our secret shopping program. We evaluate hundreds of locations every month.
We actively monitor the internet and process thousands of enforcement actions per month. Our goal is to ensure only authorized retailers who are subject to our youth prevention controls are selling JUUL products.